How do you know if you’re doing things right?
You don’t. You’re welcome.
Is attribution actually a scam? Attribution Models and how they work (or don’t work)
There are some things in Marketing you just accept as “given” at some point in your career. I’ve been thinking a lot about some of them lately and I’d love to talk about one of these “given truths” today. But let’s start at a very recent obsession … Read More
Long beyond Enhanced and Advanced – Google introduces „Confidential Matching“
Enhanced Conversions, Advanced Matching, Enhanced Matching – the last years of marketing & tracking basically revolved around one specific topic: How can we get more data, preferably personal ‘first party’ data like e-mails, phone numbers or even postal addresses? I’m not here to discuss the sense and … Read More
I completed Jack McDade’s Radical Design Course. Am I a designer now? An honest Review.
A little while ago, I had one of these moments. You know, these situations when you somehow stumble upon new people online and all of a sudden you’re unexpectedly hyped, because they’re so cool and passionate? I had these moments a couple of times throughout my life. … Read More