Hi, my name is Mira! 👋🏻
I’m here to talk about my love-hate-relationship with marketing and tracking.
which is exactly what I’m doing in this picture, by the way.
Here are the Most Recent Blog Posts
- How do you know if you’re doing things right?
- Is attribution actually a scam? Attribution Models and how they work (or don’t work)
- Long beyond Enhanced and Advanced – Google introduces „Confidential Matching“
- I completed Jack McDade’s Radical Design Course. Am I a designer now? An honest Review.
Sorry, just starting. There will be more soon, I promise.
Here’s How I feel About Marketing & Tracking.
In the very first year of my very first Job the receptionist once told me “yup, you really look like you belong in Marketing.”. And I was all smiles for the next seven days. I was so proud.
It wasn’t until years later that I started asking myself if this was really the compliment I thought it was it or if she was trying to tell me that I was an asshole.
Don’t get me wrong: I’ve been working in Marketing for 13 years now. And I love it. Helping cool companies grow feels amazing. It’s fun. Still, the marketing-world is one of the most fake-it-till-you-make-it worlds you could ever encounter. We’re somehow stuck between a dozen get-rich-quick-schemes, P-Maxes and semi-counterfeit Success Stories on LinkedIn. The only way is up, scaling at all cost – View-Attribution will fix the numbers anyway, right?
As an introvert, I often felt very wrong in the loud, shiny, polished marketing-world.
One day, after reading a particularly bad LinkedIn-Brag about spending 800K in less than 24 hours, I realized I might be a lost cause who will never really be a part of the marketing bubble. So I decided to… Just turn around and run away. I focused on Tracking instead, which – professionally – might have been the best decision I’ve ever made.
Not only did I find a comfy space and made life-long friends in the tracking world, but I also really love what we’re doing here. Setting up GTM Containers, Tracking Pixels and Tagging Servers is one of the most joyous experiences I personally can have, at least sitting on a desk.
Today, I’m living the best of both worlds.
I’m doing marketing-strategy as well as marketing-analytics and a whole lot of tracking and data. And it’s safe to say that, at least most of the time, I really love doing that.
These are some companies I work(ed) with who made me love my job
Here are some popular Blog Posts I wrote
Argh, the magic of tracking.
I can’t tell you which posts are popular because I just don’t track it. You can read more about that on my privacy-page, so I’ll just list this one as a popular post:
Privacy page, this one is fun, click here!
Nah, I want more Blog Posts Please Can you just do video content? Okay, how about a newsletter?Here’s my Newsletter
You want even more Blog posts, do you?
Listen, I love writing, I really do. But I’m incredibly perfectionist and a horrible overthinker, so it takes longer than you might expect to put a damn blog post live. So, yeah, I’m sorry. I’ll link some cool blog posts from other people and also a list of cool people down below, so you can continue reading.
Anyway, Nice to meet you, enjoy the ride. I really hope you find a piece of helpful, exciting, eye-opening or just fun information up here.
If you don’t: Don’t hesitate to call me up and ask for whatever kind of content you want to see. Or maybe drop me a WhatsApp, nobody really likes to talk on the phone.
Here are my favorite Blog Posts I Didn’t write
The Avicii open data art project by Erik Driessen. I honestly love this one.
The technical Marketing Handbook by Simmer. Just as everyone else in Tracking, I obviously love Simo’s blog. The technical marketing handbook should be a must-read for every person in marketing.
LEt’s get in touch and share cool blog posts