Hi, my name is Mira! 👋🏻

Here are the Most Recent Blog Posts

• Server Side Tracking & Server Side Tagging: A very long guide to (hopefully) answer all your questions
• How to stop retargeting recent buyers in a world where cookie-lifetimes are meaningless (and why you should consider doing so)
• Is attribution actually a scam? Attribution Models and how they work (or don’t work)
• Long beyond Enhanced and Advanced – Google introduces „Confidential Matching“
• I completed Jack McDade’s Radical Design Course. Am I a designer now? An honest Review.

Sorry, just starting. There will be more soon, I promise.

I want to work with you. I’m waiting for something more interesting

Here’s How I feel About Marketing & Tracking.

In the very first year of my very first Job the receptionist once told me “yup, you really look like you belong in Marketing.”. And I was all smiles for the next seven days. I was so proud.

It wasn’t until years later that I started asking myself if this was really the compliment I thought it was it or if she was trying to tell me that I was an asshole.

Don’t get me wrong: I’ve been working in Marketing for 13 years now. And I love it. Helping cool companies grow feels amazing. It’s fun. Still, the marketing-world is one of the most fake-it-till-you-make-it worlds you could ever encounter. We’re somehow stuck between a dozen get-rich-quick-schemes, P-Maxes and semi-counterfeit Success Stories on LinkedIn. The only way is up, scaling at all cost – View-Attribution will fix the numbers anyway, right?

As an introvert, I often felt very wrong in the loud, shiny, polished marketing-world.

One day, after reading a particularly bad LinkedIn-Brag about spending 800K in less than 24 hours, I realized I might be a lost cause who will never really be a part of the marketing bubble. So I decided to… Just turn around and run away. I focused on Tracking instead, which – professionally – might have been the best decision I’ve ever made.

Not only did I find a comfy space and made life-long friends in the tracking world, but I also really love what we’re doing here. Setting up GTM Containers, Tracking Pixels and Tagging Servers is one of the most joyous experiences I personally can have, at least sitting on a desk.

Today, I’m living the best of both worlds.

I’m doing marketing-strategy as well as marketing-analytics and a whole lot of tracking and data. And it’s safe to say that, at least most of the time, I really love doing that.

Here’s a surprise button

These are some companies I work(ed) with who made me love my job

Here are some popular Blog Posts I wrote

Argh, the magic of tracking.

I can’t tell you which posts are popular because I just don’t track it. You can read more about that on my privacy-page, so I’ll just list this one as a popular post:

Privacy page, this one is fun, click here!

Nah, I want more Blog Posts Please Can you just do video content? Okay, how about a newsletter?

You want even more Blog posts, do you?

Listen, I love writing, I really do. But I’m incredibly perfectionist and a horrible overthinker, so it takes longer than you might expect to put a damn blog post live. So, yeah, I’m sorry. I’ll link some cool blog posts from other people and also a list of cool people down below, so you can continue reading.

Anyway, Nice to meet you, enjoy the ride. I really hope you find a piece of helpful, exciting, eye-opening or just fun information up here.

If you don’t: Don’t hesitate to call me up and ask for whatever kind of content you want to see. Or maybe drop me a WhatsApp, nobody really likes to talk on the phone.


Contact Me

Here are my favorite Blog Posts I Didn’t write

The Avicii open data art project by Erik Driessen. I honestly love this one.

The technical Marketing Handbook by Simmer. Just as everyone else in Tracking, I obviously love Simo’s blog. The technical marketing handbook should be a must-read for every person in marketing.

The GA4 Traffic Source Challenge by Charles Farina. 🍕 I met Charles back at 2018’s superweek and honestly, the only thing I really don’t like about him is that he dosen’t quite write as many blog posts as I would love to read.

LEt’s get in touch and share cool blog posts