Work with me
Let's fix your tracking issues.
From "why is my GA4 showing nonsense" to "we need server-side tracking yesterday" - I've probably seen your exact problem before. And if not, that's even better.
GTM containers managed
years in marketing & analytics
pretzels snacked last year
tracking pixels on this website
What I can help with
Short & sweet
Tracking Setup & Audit
Google Tag Manager, GA4, server-side tracking - set up from scratch or audit your existing setup. I've maintained 120+ GTM containers. I've seen it all.
Analytics Strategy
Making sense of your data, setting up dashboards and reporting that actually helps you make decisions. No vanity metrics, no fluff.
Conversion APIs & Data Quality
CAPI, Enhanced Conversions, Advanced Matching, server-side integrations - get your ad platforms the data they need without compromising on privacy.
Speaking & Workshops
I talk about tracking. A lot. On stages, in webinars, at team workshops. If you need someone who can make server-side tracking sound fun - I'm your person.
How this works
No proposals with 47 pages. Promise.
Say hi
Shoot me a message. Tell me what's going on, what's broken, or what you're trying to figure out. No formal brief needed - let's just have a casual chat.
We talk
Quick call to see if we're a good fit. I'll tell you if I can actually help you or if I honestly think someone else might be the better fit for the job. No hard feelings, no sales pitch.
We fix it
I get to work. You get better data. And probably a few messages where I get way too excited about a clean data layer.
This is Whisky. He's my office companion. He doesn't know anything about tracking, but he's very supportive.
Good questions
Things people usually ask
It depends. I know, I know - most annoying answer ever. But it really does depend on the scope. A quick tracking audit is different from rebuilding your entire measurement stack. I always give you a clear estimate before we start. No surprises.
Both! Some clients need a one-time audit or setup, others want ongoing support, maintenance and further development. I'm flexible. Whatever works for you and your team.
Absolutely. That's actually where most conversations start. "Something feels off with our data" or "I don't trust our numbers" is more than enough to get going. We'll figure it out together.
Mostly Google Tag Manager (web + server-side), GA4, Looker Studio, BigQuery. On the ad platform side: Meta, Google Ads, TikTok, Pinterest - basically all the usual suspects. But I'm fine with sticking to your current toolstack, if that's what gets the job done.
Yes, absolutely! I love speaking at conferences, meetups, and team events. Topics usually revolve around tracking, privacy, server-side implementation, or "how to not panic about the cookie apocalypse." Just drop me a message with the details.
Let's talk
The part where you say hi
Write me an email, send a carrier pigeon, or use the form below. I read everything and I reply to everything. Seriously - every single message makes my day.
Or find me here
P.S.: That was a bit of a lie. Not every message makes my day. If you want me to set up tracking without consent, I might not be as happy as I usually am when hearing from you.