I love Tracking and I love Data, so I help Businesses fix their Data & Analytics Issues. Also, I talk about Tracking. A lot.
Which is exactly what I'm doing in this picture, btw.
Here's a dino on a skateboard. How cool is that?
From the blog
Server-side tracking has been sold as the shiny amazing solution to all your data quality problems. But is it? Let's break it down — from the basics to the advanced stuff.
Are you still showing ads to people who just bought from you? Let's talk about custom audience exclusions and why your remarketing strategy might need a rethink.
Attribution has become one of those topics everyone talks about but nobody fully understands. Let's look at the models, the promises, and whether any of it actually works.
About me
I started working in performance marketing over 14 years ago. While clicking my way through Ads Interfaces, I stumbled into tracking and data analytics almost by accident, and honestly? It felt like coming home. As an introvert in an industry full of promises in screaming colors paired with a good bit of buzzword-bullshit, I finally found my place.
7 years ago, I started miralytics. I wanted to do things differently - honest, transparent, and without pretending I have all the answers. I've been trying my best to help cool brands figure out what actually works for their marketing by delivering the right data points every day since.
And while that's not the most shiny, sparkly, marketing-y thing to do, this is what you'll get. So.. Let's figure it out together and learn something new every day - and.. who knows, maybe we'll build something cool enough to brag about on LinkedIn. Shall we?
I'm almost always running on carbs. Had about 936 pretzels last year. Yep, really.
People I've had the pleasure of working with
Want to read even more?
No spam, promised. Not even weekly updates. Just some stuff about tracking and analytics, a bit of thoughts-dump and the occasional rant about hitting AI rate limits whenever things start to get fun - writing in real time, whenever life happens.
The Toolbox
I'm building tiny tools for the stuff that actually matters - the boring basics nobody wants to talk about, but everyone needs. No big promises, no "revolutionizing analytics." Just small, useful things that make your day a little less painful.
Your marketing data, actually making sense. Simple dashboards, no fluff.
Coming soonA clean, simple UTM builder that doesn't suck. Because your naming conventions shouldn't be chaos.
Coming soonTiny tools, built one at a time. Solving the basics before chasing the big stuff.
Stay tuned!psst
