Blog
I write about data, tracking, marketing, the tool-landscape, cool books, inside thoughts and sometimes also just about my dog.
Server-side tracking has been sold as the shiny amazing solution to all your data quality problems. But is it? Let's break it down — from the basics to the advanced stuff.
Are you still showing ads to people who just bought from you? Let's talk about custom audience exclusions and why your remarketing strategy might need a rethink.
Attribution has become one of those topics everyone talks about but nobody fully understands. Let's look at the models, the promises, and whether any of it actually works.
From Enhanced Conversions to Advanced Matching to... Confidential Matching? Let's unpack Google's latest attempt at bridging the data gap.
Spoiler: I'm not a designer. But I did learn a lot. Here's my honest take on Jack McDade's course and whether it's worth your time.
Worth Reading
because these people actually know what they're talking about
The go-to resource for all things Google Tag Manager and analytics implementation.
Visit →Deep dives into analytics, attribution, and the ever-changing landscape of measurement.
Visit →Analytics Engineering & Data Quality. But way cooler than that: The Data Art Project. Eric's code even had a special place at my wedding.
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