If there’s one topic that caused uncertainty in marketing within the last years, it’s data quality. And if there’s one topic that has been sold as the shiny amazing solution to get all your data back, it’s Server Side Tracking. And honestly, Server Side Tracking is great. … Read More
I’ve been staring at the blank page for a few minutes now, because I didn’t quite know where to start this blogpost. Should I explain the benefits of remarketing and why it is such an important part of the customer journey in some businesses? Should I go … Read More
There are some things in Marketing you just accept as “given” at some point in your career. I’ve been thinking a lot about some of them lately and I’d love to talk about one of these “given truths” today. But let’s start at a very recent obsession … Read More
Enhanced Conversions, Advanced Matching, Enhanced Matching – the last years of marketing & tracking basically revolved around one specific topic: How can we get more data, preferably personal ‘first party’ data like e-mails, phone numbers or even postal addresses? I’m not here to discuss the sense and … Read More