Tracking & Analytics

Is attribution actually a scam? Attribution Models and how they work (or don’t work)

Oktober 8, 2024Oktober 7, 2024 von mira

There are some things in Marketing you just accept as “given” at some point in your career. I’ve been thinking a lot about some of them lately and I’d love to talk about one of these “given truths” today. But let’s start at a very recent obsession … Read More

Long beyond Enhanced and Advanced – Google introduces „Confidential Matching“

September 30, 2024 von mira

Enhanced Conversions, Advanced Matching, Enhanced Matching – the last years of marketing & tracking basically revolved around one specific topic: How can we get more data, preferably personal ‘first party’ data like e-mails, phone numbers or even postal addresses? I’m not here to discuss the sense and … Read More

Wow, you made it down here!

So, here’s one thing you might not know about me: I am an exceptionally bad designer and this is the very first design I brought to life. So I’m over the moon that someone actually took the time to click some elements, find some easter eggs and maybe even read some of the content.

It honestly would mean the world to me if you just shoot me a message and let me know you were here. Here’s my LinkedIn. And my Insta. And my TikTok. And my WhatsApp. And my E-Mail.

This might seem desperate.

But you made it here. And I can not be cool about that.

Boring legal suff I tried to make less boring

I wish this was a statamic, but it's not.